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Step 01 · Free

See your practice the way a new patient does.

We study your practice from the outside, the way a new patient does, before we ever ask for a login.

Book your Outside Look Pick a time, add your website. We do the research before the call.
What we check

Five things, all visible from outside.

Nothing here needs a login or a signed form. It's what any patient, competitor or search engine can already see. Most practices have never looked at it all in one place.

Your website

Load time on a phone, the path from the homepage to a booked visit, every form, and what a patient sees first.

Your technology

The booking, forms, chat, review and call-tracking tools your site runs. Most of it is visible in the page itself.

Your ads

Whether you run Google or Meta ads right now, and what they say. Both are public: Google's Ads Transparency Center and Meta's Ad Library.

Your reviews

Rating, how many arrive each month, how many got a reply, and what the recent low stars are about.

Two test calls

We call as a new patient, once in office hours and once at lunch. We log what happened. We never record.

What you get

One page and 30 minutes.

A one-page summary and a 30-minute call where we walk you through it. No login, no cost, and we won't chase you afterwards.

  • What a new patient sees first, on a phone
  • Every tool your site runs, and the ones that overlap
  • Whether your ads are on, and where they send people
  • What your recent reviews keep mentioning
  • What happened when we called

Why free?

Because most owners have been pitched by agencies who never looked at their practice. The Outside Look is how we earn the right to suggest the Practice Check, and you keep the page either way.

What it can't tell you

Anything inside the practice: unanswered calls over a whole month, the unscheduled treatment list, recall, what you pay for software. That is what the Practice Check is for.

About the test calls

We call twice as a new patient, once in office hours and once at lunch. We write down what happened. We never record calls.

Ready when you are.

Pick a 30-minute slot and paste your website in the notes. We do the research before we meet.